Mercedes-Benz AG

Mercedesstraße 120
70372 Stuttgart

Phone: +49 7 11 17-0

Represented by the Board of Management:
Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board:
Bernd Pischetsrieder

Court of Registry: Stuttgart; commercial register no. 762873
VAT ID: DE 32 12 81 763

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Sustainability Report 2022

Intro Data responsibility (Photo)

Data responsibility

Materiality and goals

GRI 3-3


Target horizon

Status as of 2022

Evaluate the effectiveness of the Data Compliance Management System1


Design: completely fulfilled
Implementation: completely fulfilled
Operational effectiveness: partially fulfilled

Strengthen customer trust in Mercedes-Benz data processing




Multi-stage assessment method for the continuous improvement of:
1. Design – Is the system designed to meet the goals of the Compliance Management System?
2. Implementation – Has the system, which is effective in its design, been implemented accordingly in practice?
3. Operational effectiveness – Is the system as set up being used effectively?

Digitalisation, networking and big data are already shaping the mobility of tomorrow: the Mercedes-Benz Group conserves valuable resources through digital product planning. Stronger networking during production ensures more efficient processes. And customers benefit from data-based offers from the sales and service teams.

However, while data open up new business opportunities, their handling also requires great care. Data constitute a sensitive commodity that is worthy of the protection offered by a strict legislative framework. The responsible handling of data is thus becoming increasingly important for the success of the Mercedes-Benz Group.

The regulatory requirements for data protection have increased significantly in recent years. Most recently, China has enacted extensive regulations on data protection and security; in the USA, a comprehensive data protection law is being discussed. At the same time, public awareness of the issue has also increased. Responsible handling of data is therefore also a decisive competitive factor today.