Traffic safety

Materiality and goals

GRI 103-1/-2


Target horizon

Further improve accident-prevention systems.


Make vehicles even safer for occupants during an accident and afterwards.


Make vehicles even safer for other road users, such as pedestrians.


Increase overall traffic safety by means of safety initiatives.


Accident-free driving — this vision drives the Mercedes-Benz Group and is a fixed component of its sustainable business strategy. Our innovative (advanced) driver assistance systems already offer drivers and passengers a high level of safety and comfort today. These systems can support drivers in avoiding or safely managing critical situations on the road in order to protect vehicle occupants and other road users. System warnings and active brake applications are now increasingly preventing accidents or at least mitigating their consequences.

Automated driving systems have the potential to fundamentally change the nature of mobility — and improve it. At the same time, we need to keep the potential risks in mind. It is vitally important that we take not only functional aspects but also legal, ethical and data protection issues into account from the very beginning of the product development process.


Mercedes-Benz AG Mercedesstraße 120
70372 Stuttgart
Phone: +49 7 11 17-0

Represented by the Board of Management: Ola Källenius (Chairman), Jörg Burzer, Renata Jungo Brüngger, Sabine Kohleisen, Markus Schäfer, Britta Seeger, Hubertus Troska, Harald Wilhelm

Chairman of the Supervisory Board: Bernd Pischetsrieder

Court of Registry: Stuttgart; commercial register no. 762873
VAT ID: DE 32 12 81 763