Materiality and goals
GRI 3-3
Targets |
Target horizon |
Status as of 2022 |
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Evaluate the effectiveness of the Data Compliance Management System1 |
Ongoing |
Design: completely fulfilled |
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Strengthen customer trust in Mercedes-Benz data processing |
Ongoing |
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Digitalisation, networking and big data are already shaping the mobility of tomorrow: the Mercedes-Benz Group conserves valuable resources through digital product planning. Stronger networking during production ensures more efficient processes. And customers benefit from data-based offers from the sales and service teams.
However, while data open up new business opportunities, their handling also requires great care. Data constitute a sensitive commodity that is worthy of the protection offered by a strict legislative framework. The responsible handling of data is thus becoming increasingly important for the success of the Mercedes-Benz Group.
The regulatory requirements for data protection have increased significantly in recent years. Most recently, China has enacted extensive regulations on data protection and security; in the USA, a comprehensive data protection law is being discussed. At the same time, public awareness of the issue has also increased. Responsible handling of data is therefore also a decisive competitive factor today.